Industry Insights with Emma Heidke from Symmetrie
We got chatting with Emma about her business - Symmetrie and her two recent builds in Saint Leonards and Carrick, Tasmania. With 10 years of design and styling experience, Emma collaborates with her clients and completely transforms residential and commercial spaces. With strong use of clean crisp lines, earthy texture and natural finishes we're excited to see what's next from Symmetrie!
Tell us a bit about who you are and what you do?
Symmetrie, is a bespoke Interior Design + Styling Studio based in Launceston, Tasmania led by Emma Heidke. With a focus on creating beautifully balanced spaces, our name reflects our approach to design, where every element is carefully considered, measured and made to flow harmoniously. From residential redesign concepts or new builds through to commercial, retail, and hospitality settings, Symmetrie provides personalised design services that refine our clients vision and embrace their individual style.
What did you renovate?
The projects featured are from two residential new builds. Both homes were designed for young families.
How would you describe your style?
My own personal style is constantly evolving. I draw inspiration from modern Australian architecture, furniture, artwork and textured materials which always provided a strong influence for my clients projects.
Does working with a client have its challenges?
We love working with our clients! Giving that our design approach is collaborative, we make sure to take the time to get to know them personally, so that we can create spaces that reflect exactly how they would like it to look, feel, and function. With this approach, along with our initial concept design stage, we find it easy to communicate our ideas to our clients.
Talk us through the process you take in the planning stages of a new project!
During the Initial Design Consultation that each project will always begin with, we ask to see what inspires the client. This doesn’t necessarily have to be pictures of interiors, we have developed a concept for a clients project previously based on her artwork collection! From here, we are able to create a concept and mood board to ensure that everyone has the same vision for the project.
Did you come into the TileCloud showroom to look around at tiles? Did you order samples?
Whenever we visit Sydney, a visit to the TileCloud showroom is a must! Being based in Tasmania, we always order samples to include on our clients materials boards.
Why did you choose TileCloud / What did you enjoy best about the TileCloud experience?
We chose to recommend TileCloud products to our clients for many reasons:
• Great quality product for the price point
• Always keeping up to date with
• Ease of ordering samples and placing orders
• Helpful customer service team