A Guide to Creating Content from our TileCloud Content Creator - Dani!
- Prepare Your Space
Before you start clicking or recording, ensure your space is immaculate. Clean every nook and cranny, dust surfaces, straighten your tapware and polish the glass. Arrange your styling pieces thoughtfully and declutter any surfaces. Eliminate distractions and focus on the elements you want to highlight. Fresh flowers, soaps, and towels can add depth and character to your shots. But remember, less is more!
- Lighting Is Everything!
Lighting can make or break your photos and videos. Natural light is your best friend, so schedule your shoot during the golden hours – shortly after sunrise or before sunset. Soft, diffused light creates a warm and inviting atmosphere, emphasising the textures and details of your space. Avoid harsh midday sunlight that can cast unflattering shadows.
- Framing Your Masterpiece
The rule of thirds is a classic composition technique. Imagine your frame divided into a grid of nine squares, and position your subject along the intersecting lines or at their intersections. You can add these grid lines through your camera settings on your smartphone! Experiment with different angles – shoot from low angles to make your space appear larger or from higher angles to showcase details from a unique perspective.
- Capture the Details
Your renovation project's charm lies in the details. Take shots of intricate textures, patterns, and design elements that set your space apart. Focus on fixtures, hardware, textiles, and any customised features that highlight your personal style. These close-up shots add depth and tell a comprehensive story.
- Tell a Story
For videos, consider creating a walkthrough of your space. Begin with an exterior shot, then glide through each room, highlighting its unique features. Smooth transitions, steady movements, and a consistent pace make for an engaging viewing experience. Think of the narrative you want to convey and make sure your shots complement that story.
- Incorporate Lifestyle Shots
To add a personal touch, include lifestyle shots that showcase how the space is used. These could be candid shots of people interacting, enjoying a meal in the dining area, or lounging on the newly designed sofa. Authenticity is key – capture genuine emotions to make your visuals relatable and engaging.
- Enhance, Don't Overwhelm
Post-production is where you can make your content truly shine. Editing lighting, contrast, colour balance, and sharpness to slightly enhance your content can make a world of difference. Enhance, but don't overdo it – your goal is to present an accurate representation of your renovated space. Maintain a consistent style across all your images and videos for a cohesive visual identity.
- Share and Engage!
Now that you've captured the essence of your newly renovated space, it's time to share your masterpiece. Post your photos on your social media platforms. Craft engaging captions that provide insights into your design choices and the renovation journey. Engage with your audience, respond to comments, and be open to sharing tips and advice.